London Wine Fair & Signature Serve returns to Olympia, London, from 18–20 May 2026.

Join 10,000+ drinks industry professionals for three days of discovery, insight, and networking — all focused on helping you sharpen and elevate your drinks offering.

Explore standout new products, gather market intelligence, and build the kind of connections that last well beyond the show.

Be part of the UK’s most influential drinks exhibition and help shape what’s next for your business

Register your interest today.