Last updated: 16 July 2026

This Privacy Policy explains how Wicko Web and Design Ltd, trading as Wine Adventurer, collects, uses, stores and protects personal information when you use the Wine Adventurer website, sign up to our newsletter, submit an enquiry, register interest in a trip or event, make a purchase, use our services, or otherwise interact with us.

In this policy, “Wine Adventurer”, “we”, “us” and “our” means Wicko Web and Design Ltd trading as Wine Adventurer.

If you have any questions about this Privacy Policy or how we handle personal information, please contact our privacy contact at:

Email: info@wineadventurer.co.uk
Website: https://wineadventurer.co.uk/

This Privacy Policy should be read alongside our Terms and Conditions and Cookie Policy.

• Terms and Conditions: https://wineadventurer.co.uk/terms-and-conditions/
• Cookie Policy: https://wineadventurer.co.uk/cookie-policy/

1. Who we are

Wine Adventurer is operated by Wicko Web and Design Ltd, trading as Wine Adventurer.

Wine Adventurer provides wine-related content, vineyard and winery information, wine tourism inspiration, event information, private tasting information, trip information, wine-related offers and related website services.

For data protection purposes, Wicko Web and Design Ltd is generally the data controller for personal information collected through Wine Adventurer, unless we clearly state otherwise.

2. Information we collect

The personal information we collect depends on how you use the website and services.

We may collect the following types of information.

Information you give us directly

This may include:

• name;
• email address;
• phone number;
• postal or billing address;
• company or organisation name;
• job title or business role, where relevant;
• account login details, if account features are used;
• contact preferences;
• newsletter signup preferences;
• enquiry details and message content;
• event, tasting, trip or experience preferences;
• number of guests or participants;
• preferred dates, destinations or travel interests;
• dietary, accessibility, mobility or other relevant trip and event requirements that you choose to provide;
• order, booking, payment or transaction details;
• reviews, comments, testimonials or other content you choose to submit;
• any other information you choose to provide through forms, email, telephone, social media, checkout, booking or enquiry processes.

Information collected automatically

When you visit the website, some information may be collected automatically, including:

• IP address;
• browser type and version;
• device type;
• operating system;
• pages visited;
• referring website or source;
• date and time of visit;
• approximate location derived from technical data;
• interactions with website features, forms, maps, videos, adverts, affiliate links or other content;
• cookie and tracking preference information.

This information helps us operate the website, understand how visitors use it, improve content and services, protect the site from misuse and measure marketing performance.

Payment information

If you make a purchase, pay a deposit, book an event, buy a product, pay an invoice or complete another payment transaction, payment may be processed by a third-party payment provider such as Stripe, PayPal, another payment processor, or direct bank transfer where requested or agreed.

We do not usually store full card details ourselves. Payment providers process payment information under their own terms and privacy policies.

Sensitive or special category information

We do not normally ask for sensitive or special category personal information.

However, for trips, events, tastings or experiences, you may choose to provide information such as dietary requirements, allergies, accessibility needs, mobility requirements, health-related notes or other information that is relevant to your participation.

We only use this information where needed to respond to your request, plan or manage the trip, event or experience, liaise with relevant suppliers, meet legal or safety obligations, or provide the service you have asked about.

Please only provide sensitive information where it is necessary for the enquiry, booking, trip, event or service.

3. How we use your information

We may use personal information to:

• operate and improve the Wine Adventurer website;
• respond to enquiries;
• manage newsletter signups and email preferences;
• send marketing emails where we have a lawful basis to do so;
• manage CRM records and customer relationships;
• provide wine-related content, updates, recommendations, offers and information;
• process orders, purchases, payments, deposits, invoices or refunds;
• manage accounts, checkout, basket and customer service features;
• plan and manage trips, tastings, events, experiences and related enquiries;
• communicate about trip or event updates, availability, payments, deposits, cancellation terms or supplier information;
• manage affiliate, partner and referral links;
• analyse website performance and marketing effectiveness;
• protect the website and our systems from spam, fraud, abuse or security risks;
• meet legal, accounting, tax and regulatory obligations;
• handle complaints, disputes, rights requests and legal claims;
• maintain business records.

4. Newsletter and email marketing

If you sign up to the Wine Adventurer newsletter or request email updates, we collect and use information such as your first name, last name, email address, signup source, preferences, areas of interest and related interaction data.

The Wine Adventurer newsletter signup form may ask for optional areas of interest, including Wine Tasting, Trips and Tours, Wine Events and Wine Offers. We use these preferences to segment the reader database and send more relevant emails where appropriate.

When you sign up through the newsletter form, our systems may apply the tag WA newsletter and trigger a signup automation, including a confirmation message or welcome email.

We may use this information to send you:

• vineyard stories;
• wine inspiration;
• wine tourism content;
• event updates;
• trip information;
• tasting ideas;
• offers and promotions;
• new website content;
• related updates from Wine Adventurer.

We use GoHighLevel / LeadConnector to help manage newsletter signups, campaign emails, CRM records, contact forms, automations and related communications.

Your email address may also be used by other internal related businesses operated by Wicko Web and Design Ltd, including Wicko Design and the Vineyard Marketing System, where the communication is relevant and where we have a lawful basis to contact you. These related communications are managed under Wicko Web and Design Ltd.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at info@wineadventurer.co.uk.

If you unsubscribe from marketing emails, we may still send non-marketing messages where needed, such as service messages, booking or trip updates, purchase confirmations, legal notices, account messages or direct replies to enquiries.

5. Enquiries, contact forms and CRM records

If you submit an enquiry, contact form, vineyard form, trip interest form, event form, newsletter form or other website form, we may collect the details you provide and store them in our systems, including GoHighLevel / LeadConnector or another CRM or email platform used by Wicko Web and Design Ltd.

We use this information to:

• respond to your enquiry;
• provide requested information;
• manage follow-up communications;
• keep a record of our relationship with you;
• send relevant updates where permitted;
• manage sales, marketing or customer service activity.

6. Trip, tasting and event interest forms

If you register interest in a Wine Adventurer trip, tasting, event, private experience, vineyard visit or related service, we may collect information such as:

• name;
• email address;
• phone number;
• country or location;
• number of guests;
• preferred dates;
• travel interests;
• wine preferences;
• event or tasting preferences;
• dietary requirements;
• accessibility or mobility needs;
• questions or notes;
• booking status;
• payment or deposit status where relevant;
• supplier or itinerary preferences.

We use this information to respond to your enquiry, assess interest, plan the trip or event, communicate updates, manage availability, liaise with relevant suppliers, prepare quotes or booking details, and manage any later booking process.

Where you provide dietary, accessibility, health or similar information, we use it only where relevant to the trip, event, tasting or experience you have asked about, and only where we have a lawful basis to do so.

7. Purchases, payments and bookings

If you make a purchase, pay a deposit, book an event, buy a wine-related product, register for a trip, pay an invoice or use checkout features, we may use your information to:

• process the order, booking or payment;
• confirm your purchase or booking;
• issue receipts or invoices;
• manage delivery, fulfilment, refunds or support;
• comply with accounting, tax and legal requirements;
• prevent fraud and misuse.

Payments may be processed by third-party providers such as Stripe, PayPal, another payment provider, or by direct bank transfer where requested or agreed.

Each payment provider has its own privacy policy and terms. Please review those policies when making a payment.

8. Affiliate and partner links

Some pages may contain affiliate links, sponsored links, partner links or third-party booking links, including travel, accommodation, flight, wine, event, experience or vineyard-related providers.

If you click one of these links, the third party or affiliate network may use cookies or similar technologies to record the referral and measure any resulting booking, enquiry or purchase.

Wine Adventurer may receive a commission or other benefit if you book or buy through certain links, at no extra cost to you.

Third-party websites, booking platforms and affiliate networks process personal information under their own privacy policies. We are not responsible for their separate privacy practices, terms, pricing, availability or customer service.

9. Website analytics, cookies and tracking technologies

We use cookies and similar technologies to operate the website, remember preferences, analyse performance, improve content, protect the website and support marketing activity.

We may use analytics and website tools such as Google Analytics, Google Site Kit, Google Search Console and similar services to understand how visitors use the site.

We may also use tracking technologies connected with affiliate links, advertising, social platforms, embedded video, maps, forms, CRM systems, email campaigns or other website features.

You can find more information in our Cookie Policy:

10. Google Maps, location tools and embedded content

The website may use maps, location features, embedded videos, social media links, booking widgets or other content supplied by third parties.

This may include services such as:

• Google Maps Platform;
• Google reCAPTCHA;
• YouTube;
• Facebook;
• Instagram;
• LinkedIn;
• affiliate or booking platforms;
• vineyard, winery, event or travel partner websites.

These services may collect technical information, usage information or interaction data under their own privacy policies.

11. Third-party providers

We may use third-party providers to operate the website and services. These may include, depending on the current setup:

• WordPress, website content management;
• Gantry 5, website theme framework;
• WooCommerce, basket, checkout and customer account features, if used;
• GoHighLevel / LeadConnector, CRM, forms, automations, newsletter signups and campaign emails;
• Stripe, card and online payment processing;
• PayPal or other payment providers, if added;
• direct bank transfer, where requested or agreed;
• Google Analytics, Site Kit, Search Console and related Google services;
• Google Maps Platform, maps and location features;
• Google reCAPTCHA, spam and security protection;
• CJ Affiliate, Booking.com or other affiliate networks and partner platforms;
• email hosting and delivery providers;
• website hosting, security, backup and maintenance providers;
• social media platforms, including Facebook, Instagram and LinkedIn;
• YouTube or other video platforms;
• vineyards, wineries, hotels, tour operators, travel providers, event organisers, restaurants and transport suppliers where relevant to a trip, event, tasting or enquiry.

We only share personal information with these providers where needed for the purposes described in this policy, where required by law, or where you have asked us to provide a service involving those providers.

12. Related internal businesses

Wine Adventurer, Wicko Design and the Vineyard Marketing System are internal related businesses managed by Wicko Web and Design Ltd.

Where appropriate, your contact details may be used across these related internal businesses for relevant communications, CRM management, enquiries, service delivery, newsletter activity, campaign emails or business administration, where we have a lawful basis to do so.

For example, a vineyard, winery, wine tourism provider or business contact may receive communications about Wine Adventurer, vineyard marketing services, website services or related digital marketing activity from Wicko Web and Design Ltd.

You can unsubscribe from marketing emails at any time or contact us at info@wineadventurer.co.uk to update your preferences.

13. Legal bases for processing

Where UK GDPR or similar data protection law applies, we rely on one or more lawful bases to process personal information, including:

• Consent, for example where you sign up to receive marketing emails or provide optional information;
• Contract, where processing is needed to provide a service, process a purchase, manage a booking or respond to a request before entering into a contract;
• Legitimate interests, where we have a reasonable business interest in operating and improving the website, responding to enquiries, managing CRM records, promoting relevant services, preventing fraud, analysing performance or communicating with business contacts, provided your rights do not override those interests;
• Legal obligation, where processing is needed for tax, accounting, legal, regulatory or compliance purposes;
• Vital interests, where processing is necessary to protect someone in an emergency or serious safety situation.

14. When we share information

We may share personal information:

• with service providers who help us operate the website, CRM, email campaigns, payments, analytics, hosting, security, forms, checkout or business systems;
• with payment providers to process payments, deposits, refunds or invoices;
• with suppliers involved in trips, events, tastings, bookings or experiences, where needed to respond to your enquiry or provide the service;
• with related internal businesses managed by Wicko Web and Design Ltd, where relevant and lawful;
• with professional advisers, insurers, accountants or legal advisers where needed;
• with regulators, law enforcement or public authorities where required by law;
• where needed to protect our rights, users, systems, business or services;
• in connection with a business transfer, restructure, merger or sale, if relevant.

We do not sell personal information in the ordinary sense of selling customer lists for money.

15. How long we keep information

We keep personal information only for as long as needed for the purposes described in this policy, unless a longer period is required or permitted by law.

Typical retention periods include:

When information is no longer needed, we will delete, anonymise or securely archive it where appropriate.

16. How we protect information

We use reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

These measures may include access controls, password protection, secure website technology, reputable third-party platforms, security tools, backups and internal procedures.

No website, email system or internet transmission is completely secure. You should take care when sending personal information online and contact us if you believe your information may have been compromised.

17. International transfers

Some of our service providers may process personal information outside the UK or European Economic Area.

Where this happens, we rely on appropriate safeguards or lawful transfer mechanisms where required by data protection law, such as adequacy decisions, standard contractual clauses, provider data processing terms or other recognised safeguards.

18. Your rights

Depending on where you live and the data protection laws that apply, you may have rights over your personal information, including the right to:

• request access to your personal information;
• request correction of inaccurate information;
• request deletion of your information;
• object to certain processing;
• request restriction of processing;
• request transfer of your information;
• withdraw consent where processing is based on consent;
• complain to a data protection authority.

To exercise your rights, contact us at:

info@wineadventurer.co.uk

We may need to verify your identity before responding to a request.

If you are in the UK and are unhappy with how we handle your information, you can complain to the Information Commissioner’s Office:

19. Marketing opt-out

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at info@wineadventurer.co.uk.

Unsubscribing from marketing emails will not stop essential service messages, such as booking updates, purchase confirmations, account notices, legal notices or replies to enquiries.

20. Children

Wine Adventurer is intended for adults, particularly because it includes wine-related content.

We do not knowingly collect personal information from children for marketing purposes. You must be at least 18 years old, or the legal drinking age in your country or region if higher, to buy wine, take part in wine-related offers, book wine-related experiences, or sign up for wine-related marketing.

If you believe a child has provided personal information to us, please contact info@wineadventurer.co.uk.

21. Links to other websites

Our website may contain links to third-party websites, including vineyards, wineries, booking platforms, travel providers, event organisers, affiliate partners, social media platforms and payment providers.

We are not responsible for the privacy practices, content, security or terms of third-party websites. Please read their privacy policies before submitting personal information to them.

22. Updates to this policy

We may update this Privacy Policy from time to time. The updated version will be published on this page with a revised date.

If we make significant changes, we may take additional steps to notify users where appropriate.

23. Contact us

If you have any questions about this Privacy Policy or how we handle personal information, please contact:

Wine Adventurer privacy contact
Email: info@wineadventurer.co.uk
Website: https://wineadventurer.co.uk/

Wicko Web and Design Ltd, trading as Wine Adventurer.